COPYWRITING

NO FUND INTENDED

A PSA campaign for Franklin Templeton Mutual Funds to highlight the importance of staying indoors during the nation-wide lockdown for COVID-19.

We created posters using famous dialogues and songs from Bollywood to lighten the mood during the pandemic and to spread the word that nothing matters more than health.

As all of us were going through stressful times, our communication solely focused on staying at home and taking the necessary precautions without mentioning Mutual Funds.

SOCIAL MEDIA PLAN - FIDOMATE

Focusing on health and wellness of the pets, we promoted shampoos, medicinal sprays and dewormers for the furry buddies.

We also gave the pet parents tips on how to keep their pets happy and healthy. 

Quirky and Paw-sitive tonality was the vibe of the brand on festive days and for moment marketing. 

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ASK WHAT ELSS?

Taxes can often eat away a part of your financial goals. With Ask What ELSS, we educated the investors to invest in ELSS schemes to avoid taxing affairs in life.

MARKETING AUTOMATION - KFC

I have worked on SMS copies and emailers for the Marketing Automation for KFC India.

PUSH NOTIFICATIONS

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SMS

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INVEST AND CHILL

For another Investor Education initiative, we created Invest and Chill campaign. We used the names of famous TV/Netflix shows and informed our audience on how investing in Mutual Funds can help them to reach their financial goals.